Reducing Gun Deaths and Injuries: A Social Marketing Approach Nancy Lee

Reducing Gun Deaths and Injuries: A Social Marketing Approach

Author: Nancy Lee
$131.99 $176.40 13199
79 items In Stock
  • Successful pre-order.Thanks for contacting us!
  • Order within
Book Title
Reducing Gun Deaths and Injuries: A Social Marketing Approach
Author
Nancy Lee
ISBN
9781804410943
This book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff's departments, public health, and county and city governments. The book shows how voluntary behavior change strategies addressed towards this "wicked problem", need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms.Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual.Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications.Binding Type: HardcoverAuthor: Nancy LeePublisher: Ethics International Press, IncPublished: 08/16/2023ISBN: 9781804410943Pages: 268Weight: 1.30lbsSize: 9.21h x 6.14w x 0.75d

This book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff's departments, public health, and county and city governments.


The book shows how voluntary behavior change strategies addressed towards this "wicked problem", need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms.


Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual.

Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications.



Binding Type: Hardcover
Author: Nancy Lee
Publisher: Ethics International Press, Inc
Published: 08/16/2023
ISBN: 9781804410943
Pages: 268
Weight: 1.30lbs
Size: 9.21h x 6.14w x 0.75d

This book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff's departments, public health, and county and city governments.


The book shows how voluntary behavior change strategies addressed towards this "wicked problem", need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms.


Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual.

Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications.



Binding Type: Hardcover
Author: Nancy Lee
Publisher: Ethics International Press, Inc
Published: 08/16/2023
ISBN: 9781804410943
Pages: 268
Weight: 1.30lbs
Size: 9.21h x 6.14w x 0.75d