Built to Last: Successful Habits of Visionary Companies
- SKU: 9780060566104
- Category: Business & Money, History
Fundamentally altering the way executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over. Using examples from such companies as Wal-Mart, 3M, P&G, and Johnson & Johnson, two professors at the Stanford Graduate School of Business conclude that vision is endemic to an organization's success. Comparisons with a list of also-rans-Pfizer, Ames, Norton, Colgate, Bristol Meyers, and Zenith-helped the authors to prove their central idea: visionary companies can stimulate progress while preserving their core businesses; they can sustain a sense of cultism, create BHAGs (big, hairy, audacious goals), and use unplanned progress to be successful year after year. aThis new edition features an introduction by the authors, describing what they've learned since the original publication about how their findings apply to international settings, nonprofits, corporations in need of transformation, and making predictions for the future.
Binding Type: Hardcover
Author: Jim Collins, Jerry I. Porras
Publisher: Harper Business
Published: 11/01/2004
ISBN: 9780060566104
Pages: 368
Weight: 1.22lbs
Size: 9.44h x 6.45w x 1.20d
Review Citations: Ingram Advance 01/01/2005 pg. 47
Fundamentally altering the way executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over. Using examples from such companies as Wal-Mart, 3M, P&G, and Johnson & Johnson, two professors at the Stanford Graduate School of Business conclude that vision is endemic to an organization's success. Comparisons with a list of also-rans-Pfizer, Ames, Norton, Colgate, Bristol Meyers, and Zenith-helped the authors to prove their central idea: visionary companies can stimulate progress while preserving their core businesses; they can sustain a sense of cultism, create BHAGs (big, hairy, audacious goals), and use unplanned progress to be successful year after year. aThis new edition features an introduction by the authors, describing what they've learned since the original publication about how their findings apply to international settings, nonprofits, corporations in need of transformation, and making predictions for the future.
Binding Type: Hardcover
Author: Jim Collins, Jerry I. Porras
Publisher: Harper Business
Published: 11/01/2004
ISBN: 9780060566104
Pages: 368
Weight: 1.22lbs
Size: 9.44h x 6.45w x 1.20d
Review Citations: Ingram Advance 01/01/2005 pg. 47
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