Decoding Logos: From LOGO Design to Branding Wang Shaoqiang

Decoding Logos: From LOGO Design to Branding

Author: Wang Shaoqiang
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Book Title
Decoding Logos: From LOGO Design to Branding
Author
Wang Shaoqiang
ISBN
9788419220004
Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo developmentLogos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.Binding Type: PaperbackAuthor: Wang ShaoqiangPublisher: HoakiPublished: 01/24/2023ISBN: 9788419220004Pages: 240Weight: 1.72lbsSize: 8.30h x 5.80w x 1.20d
Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo developmentLogos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Binding Type: Paperback
Author: Wang Shaoqiang
Publisher: Hoaki
Published: 01/24/2023
ISBN: 9788419220004
Pages: 240
Weight: 1.72lbs
Size: 8.30h x 5.80w x 1.20d
Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo developmentLogos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Binding Type: Paperback
Author: Wang Shaoqiang
Publisher: Hoaki
Published: 01/24/2023
ISBN: 9788419220004
Pages: 240
Weight: 1.72lbs
Size: 8.30h x 5.80w x 1.20d