Designing for Growth: A Design Thinking Tool Kit for Managers Jeanne Liedtka

Designing for Growth: A Design Thinking Tool Kit for Managers

Author: Jeanne Liedtka
Add Your Review
$35.99 3599
30 items In Stock
  • Successful pre-order.Thanks for contacting us!
  • Order within
Wishlist Compare
Book Title
Designing for Growth: A Design Thinking Tool Kit for Managers
Author
Jeanne Liedtka
ISBN
9780231158381
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.Binding Type: HardcoverAuthor: Jeanne Liedtka, Tim OgilviePublisher: Columbia Business School PublishingPublished: 06/02/2011ISBN: 9780231158381Pages: 227Weight: 1.60lbsSize: 8.50h x 8.70w x 0.90d
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Binding Type: Hardcover
Author: Jeanne Liedtka, Tim Ogilvie
Publisher: Columbia Business School Publishing
Published: 06/02/2011
ISBN: 9780231158381
Pages: 227
Weight: 1.60lbs
Size: 8.50h x 8.70w x 0.90d
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Binding Type: Hardcover
Author: Jeanne Liedtka, Tim Ogilvie
Publisher: Columbia Business School Publishing
Published: 06/02/2011
ISBN: 9780231158381
Pages: 227
Weight: 1.60lbs
Size: 8.50h x 8.70w x 0.90d