Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business Michelle Carvill

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

Author: Michelle Carvill
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Book Title
Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business
Author
Michelle Carvill
ISBN
9780749498719
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.Binding Type: PaperbackAuthor: Michelle Carvill, Ian MacRaePublisher: Kogan PagePublished: 03/31/2020ISBN: 9780749498719Pages: 240Weight: 1.05lbsSize: 9.21h x 6.14w x 0.66d

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.



Binding Type: Paperback
Author: Michelle Carvill, Ian MacRae
Publisher: Kogan Page
Published: 03/31/2020
ISBN: 9780749498719
Pages: 240
Weight: 1.05lbs
Size: 9.21h x 6.14w x 0.66d

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.



Binding Type: Paperback
Author: Michelle Carvill, Ian MacRae
Publisher: Kogan Page
Published: 03/31/2020
ISBN: 9780749498719
Pages: 240
Weight: 1.05lbs
Size: 9.21h x 6.14w x 0.66d