Naked Consumer: How Our Private Lives Become Public Commodities Erik Larson

Naked Consumer: How Our Private Lives Become Public Commodities

Author: Erik Larson
$19.99 $24.99 1999
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Book Title
Naked Consumer: How Our Private Lives Become Public Commodities
Author
Erik Larson
ISBN
9780140233032
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.Binding Type: PaperbackAuthor: Erik LarsonPublisher: Penguin BooksPublished: 02/01/1994ISBN: 9780140233032Pages: 288Weight: 0.50lbsSize: 7.70h x 5.10w x 0.70dReview Citations: Publishers Weekly 11/22/1993
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.

Binding Type: Paperback
Author: Erik Larson
Publisher: Penguin Books
Published: 02/01/1994
ISBN: 9780140233032
Pages: 288
Weight: 0.50lbs
Size: 7.70h x 5.10w x 0.70d

Review Citations: Publishers Weekly 11/22/1993
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.

Binding Type: Paperback
Author: Erik Larson
Publisher: Penguin Books
Published: 02/01/1994
ISBN: 9780140233032
Pages: 288
Weight: 0.50lbs
Size: 7.70h x 5.10w x 0.70d

Review Citations: Publishers Weekly 11/22/1993