No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money Dan S. Kennedy

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

Author: Dan S. Kennedy
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Book Title
No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Author
Dan S. Kennedy
ISBN
9781599184500
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.Binding Type: PaperbackAuthor: Dan S. KennedyPublisher: Entrepreneur PressPublished: 11/13/2012ISBN: 9781599184500Pages: 240Weight: 0.85lbsSize: 8.90h x 6.00w x 0.80d
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Binding Type: Paperback
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Published: 11/13/2012
ISBN: 9781599184500
Pages: 240
Weight: 0.85lbs
Size: 8.90h x 6.00w x 0.80d
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Binding Type: Paperback
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Published: 11/13/2012
ISBN: 9781599184500
Pages: 240
Weight: 0.85lbs
Size: 8.90h x 6.00w x 0.80d