Ogilvy on Advertising David Ogilvy

Ogilvy on Advertising

Author: David Ogilvy
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Book Title
Ogilvy on Advertising
Author
David Ogilvy
ISBN
9780394729039
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product- The secrets behind advertising that works- How to write successful copy--and get people to read it- Eighteen miracles of research- What advertising can do for charities And much, much more.Binding Type: PaperbackAuthor: David OgilvyPublisher: VintagePublished: 03/12/1985ISBN: 9780394729039Pages: 224Weight: 1.34lbsSize: 9.70h x 7.40w x 0.58d
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

Binding Type: Paperback
Author: David Ogilvy
Publisher: Vintage
Published: 03/12/1985
ISBN: 9780394729039
Pages: 224
Weight: 1.34lbs
Size: 9.70h x 7.40w x 0.58d
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

Binding Type: Paperback
Author: David Ogilvy
Publisher: Vintage
Published: 03/12/1985
ISBN: 9780394729039
Pages: 224
Weight: 1.34lbs
Size: 9.70h x 7.40w x 0.58d