The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Al Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Author: Al Ries
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Book Title
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Author
Al Ries
ISBN
9780060007737
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.----Atlanta Business ChronicleBinding Type: PaperbackAuthor: Al Ries, Laura RiesPublisher: Harper BusinessPublished: 09/17/2002ISBN: 9780060007737Pages: 272Weight: 0.82lbsSize: 9.10h x 7.40w x 0.70d

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

----Atlanta Business Chronicle

Binding Type: Paperback
Author: Al Ries, Laura Ries
Publisher: Harper Business
Published: 09/17/2002
ISBN: 9780060007737
Pages: 272
Weight: 0.82lbs
Size: 9.10h x 7.40w x 0.70d

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

----Atlanta Business Chronicle

Binding Type: Paperback
Author: Al Ries, Laura Ries
Publisher: Harper Business
Published: 09/17/2002
ISBN: 9780060007737
Pages: 272
Weight: 0.82lbs
Size: 9.10h x 7.40w x 0.70d