Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
About the series
Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe
Binding Type: Hardcover
Author: Julius Wiedemann
Publisher: Taschen
Published: 10/02/2019
ISBN: 9783836576758
Pages: 608
Weight: 2.50lbs
Size: 7.90h x 5.80w x 1.60d
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
About the series
Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe
Binding Type: Hardcover
Author: Julius Wiedemann
Publisher: Taschen
Published: 10/02/2019
ISBN: 9783836576758
Pages: 608
Weight: 2.50lbs
Size: 7.90h x 5.80w x 1.60d
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